An Advertisement Is Used To Promote A Message Or A Product.

An advertisement is used to promote a message or a product. Some examples of advertisements are commercials, images, and billboards. Many advertisements can have deeper messages behind them. An ad in 1945 by the Aluminum Cooking Utensil company is promoting a new aluminum pressure cooker , but targets married housewives by manipulating them into thinking the product will help them keep their husbands happy. The top half of the advertisement is an image of a women holding a man s face to kiss him while he happily reads a newspaper that states â€Å" Is there a man in your life?†. Directly underneath the main image are three smaller squared images with scenarios on how the Wear-Ever pressure cooker would help a woman s relationship. The†¦show more content†¦One recurring rhetorical feature is the use of pathos. For example, the three small squared images in the middle of the advertisement create scenes of happiness. The first image explains that the pressure cooker wou ld make her significant other believe she is â€Å"pretty wonderful†. The second scenario explains that her husband would bring her presents because she can cook the tastiest foods with the pressure cooker while still looking pretty. The last scenario explains that with the pressure cooker a woman can save money on food and use the extra money to spend on her husband to keep him happy. Every woman in a relationship wants to be happy and these images play on that idea. It directly shows examples of what the pressure cooker can do if used in the household. Also, the first question theShow MoreRelatedPromotional Strategies For The Promotion Mix Essay1198 Words   |  5 PagesThe promotional strategy of any given product is vitally important to how well a product will sell. Promotion is the communication to build and maintain relationships by informing and persuading one or more audiences. 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The target audience of this advertisement are most likely low-mid income earners as the product is sensibly priced. It is suggested that the audience would probably live in suburban and city are as it would wildly

Culture in Aruba Free Essays

The people of Aruba come primarily from European, African, and Latin American countries and the culture of the island reflects these varied backgrounds. The language, food, religion, and celebrations on Aruba are composed of a healthy mix of these countries. Aruba is closely tied to Holland because of its long occupation and present partnership in the Netherlands kingdom. We will write a custom essay sample on Culture in Aruba or any similar topic only for you Order Now The official language is Dutch, which is seen on the street signs, official documents, and many local newspapers. However, many aspects of Aruba’s culture reveal strong influences of contributing cultures, such as the common language Papiamento. Papiamento dates back to the sixteenth century, as a means for African slaves to communicate with their owners. Papiamento reflects the mentality and culture of the many peoples who have inhabited the region, including the Arawak and Carib Indians, African slaves, South American traders, Spanish conquers, Dutch merchants, Portuguese missionaries, and French and English settlers. While grammar is basic, many non-Arubans find its syntax and intonation challenging. Much of Papiamento has been handed down verbally from generation to generation. Its proverbs contain a simply stated wealth of philosophy and insight. Through humor and metaphor, utilizing food, animals, and objects from everyday life, Papiamento lends universal guidance and wisdom. Some popular phrases are â€Å"Bon Dia† for good morning and â€Å"Masha Danki† for thank you. Aruban food is simple in preparation and taste. Mostly grilled without a lot of grease or spice, chicken, fish and vegetables are often accompanied by local vegetables such as corn, broccoli, potatoes or rice. Johnnycakes are fried biscuits prepared with slat fish from Canada and Norway, which are popular in Aruba. Also popular are stews of beef, chicken, and goat, with ingredients of a cucumber called concomber and rice with black beans. Stuffed cheese, called keeshi yena, is a traditional Aruban dish dating back to the days of the Dutch West India Company. It was originally made by hollowing out the round Dutch cheeses and stuffing them with a mixture of chicken, vegetables, and spices. More modern recipes include raisins, grated cheese, breadcrumbs, olives, capers, and gherkins, and beef, fish or shrimp is sometimes used in lieu of chicken. Often eaten in place of bread is a ornmeal pudding similar to polenta. Slaves brought this recipe to the Caribbean from West Africa. Dishes of Asian origin, such as the Nasi Goreng and rijstaffel of Indonesia and the Chinese vegetables bok choy and snow peas, are included on Aruban menus. Desserts in Aruba are rich and sweet. Black cake, or bolo preto, is the Antillean rum and cognac-soaked delicacy of choice at Family events, such as weddings and birthda ys. It takes several weeks to prepare before garnished with white icing and sprinkled with silver candy balls. Other favorite Aruban desserts are sweet and colorful cakes and gelatins. The people of Aruba are predominantly Christian. Roman Catholics make up the majority with 82 percent of the population, while Protestants are second with eight percent. Other religions present on the island include Judaism, Muslim, Hindu and Confucian. There are several churches on the island that have become tourist attractions for their antiquity and beauty. The Santa Anna Church in Noord was built between 1914 and 1919. The neo-gothic wood-carved altar was sculpted by Hendrik van der Geld of the Netherlands and the stained glass windows were created in 1932 by Wilhelm Derix of Germany. Built in 1877, the rectory of this church is the oldest in Aruba. Our Lady of Alto Vista is located on a high plain near the north coast. It is a quaint, simply constructed chapel, which had a clear view of approaching pirate ships from the north. The original structure was built of stone and wood in 1750 and the antique Spanish cross is the oldest work of art in the Netherlands Antilles, except for Indian Artifacts. Carnaval, Aruba’s most exciting celebration, is preceded by weeks of celebration, parades, elections, contests, and parties. Many schools, business’s and organizations dress up in elaborate costumes to compete for coveted titles. At the beginning of the celebration, Aruba’s Prime minister symbolically transfers command of the country to the prince of Carnaval. Tivoli, Aruba’s oldest social club, has produced a dazzling nighttime lighting parade for this event. The Grand Carnaval Parade in San Nicolas begins in the middle of the night and lasts until dawn, and the Oranges tad parade takes place that next day, making for an exhausting weekend for celebratory Arubans. The burning of King Momo, a life-size effigy, marks the nd of Carnaval at midnight on Shrove Tuesday, before Ash Wednesday and the beginning of Lent. Central figures in Carnaval lore are the beautiful queen and the prince, who is the authoritative figure guiding the parade and later restoring order with his sidekick, pancho. Music is an integral element at Carnaval and most popular are the Caribbean beats of Tumba and Calyps o. The origins of Carnaval are found thousands of years ago. The work is derived from the Latin carne vale, meaning farewell to flesh, signifying the time when many Christians gave up meat and other sacrifices. How to cite Culture in Aruba, Papers

Paradise on the Outskirts Essay Example For Students

Paradise on the Outskirts Essay An oral story has been inherited in my family for generations. On a May afternoon, the time came for me to receive this heirloom from my grandmother. We traditionally spend our time together by enjoying her beloved plants from her porch in silence. On a blistering afternoon, we found ourselves on her porch swing. The smoke from the cigarette in her hand permeated the fresh air with vogue. She sighed, and so, breaking the silence, she began. â€Å"They woke up every morning in what you could call paradise. Paradise was found on the outskirts of Matamoros, Mexico, where peace once reigned. A step outside presented sweet scents from the Rosales and the soothing sound of a rippling resaca. The vast, secluded landscape consists of orange, ebony and mesquite trees. Uneven red cobblestones beneath their feet radiated energy. In the midst of this place was the home of the influential Reyna family. Great, wooden doors on a plastered wall open into a vast room. A boy, a girl, and their grandparents inhabited the ancestral family home. The boy’s delightfully unkempt room, littered with sketches, and brandished a window facing the resaca in which he loved to swim. Rosy walls surrounded the girl’s quaint room; toys and dolls were lined in cabinets. The handsomest room was the grandparents. It had grand, wood furniture, stone floor, elegant chandeliers, and crystalline windows. Thirty-five years later, on the outskirts of Matamoros, continued this paradise. A man, with his wife in mind, walked past the wild trees and Rosales. Despite its chaotic unkemptness, great peace and energy resonated in the landscape. He walked towards the worn, wooden front doors of the abandoned home where he and his deceased love once lived. Her death created an air of melancholic indifference. The door creaked at opening and revealed dull, wooden floors. The man dragged his feet across the threshold and onto the wooden staircase. With his hands on the iron railing, he made his way up. Crossing the hall where his children once played and his wife watched starry-eyed, a sad smile crept on his face. The girls pink wall peeled, the dolls no longer seen, and the closet was empty. His boys walls were peeled, the sketches torn away, and emptiness haunted the room. The man made his way towards his own room, where he travelled to the past, and pain and loneliness consumed him. Despite its abandonment, it continued to be as grand as always. Five years passed, and the man and his wife were laid to rest in their beloved home. This home was left to the grown boy, who loved the lands. He moves with his family to this paradise on the outskirts of Matamoros. In this isolated area, away from chaos, he began to care for the home. The walls were re-painted, and wooden floors and furniture polished. Love and warmth radiates again. Joyful memories overwhelm him as he makes his way up the wooden stairs. Now, the girl’s room is remodeled, and the boys room has a TV, reflecting a contrast between past and present. The couples room is a trip to the past, as it continues to reflect its antique elegance. † My grandmother sat me down to tell me about the rupture in this pattern. The story is an account of a past tradition in my families’ lives. Despite the children’s departure, eventually, they returned to their roots. Previously, it was told to generations in the house in paradise, but I heard it in Brownsville, Texas, instead. My great-grandparents deceased, but my grandmother and her siblings never returned to the beloved home, breaking the ancestral pattern. Instability and violence in Mexico has exiled many families from their homes and roots. The injustice of the situation had an everlasting impact in my life’s course. This traumatic event would change my life’s purpose forever. I now dream to prevent injustice to rule the United States like it sadly has in Mexico. As a lawyer, I aim to maintain justice for the people of the United States and adhere to the law.

Susan Brownell Anthony Essays - First-wave Feminism

Susan Brownell Anthony I. Susan B. Anthony : A Biographical Introduction Susan Brownell Anthony was born on February 15, 1820 in Adams, Massachusetts to Daniel and Lucy Anthony. Susan was the second born of eight children in a strict Quaker family. Her father, Daniel Anthony, was said to have been a stern man, a Quaker Abolitionist and a cotton manufacturer born near the conclusion of the eighteenth century. From what I read, he believed in "guiding" his children, not in 'directing' them. Daniel Anthony did not allow his offspring to experience the childish amusements of toys, games, and music, which were seen as distractions from the "inner light." Instead he enforced self-discipline, principled convictions, and the belief in one's own self-worth. Each of my sources indicates that Susan was a precocious child and she learned to read and write at the age of three. In 1826, the Anthonys moved from Massachusetts to Battensville, New York where Susan attended a district school. When the teacher refused to teach Susan long division, Susan was taken out of school and taught in a "home school" set up by her father. The school was run by a woman teacher, Mary Perkins. Perkins offered a new image of womanhood to Susan and her sisters. She was independent and educated and held a position that had traditionally been reserved to young men. Ultimately, Susan was sent to boarding school near Philadelphia. She taught at a female academy and Quaker boarding school, in upstate New York from 1846-49. Afterwards, she settled in her family home in Rochester, New York. It was here that she began her first public crusade on behalf of temperance (Anthony, 1975). II. The Struggle for Women's Rights Susan B. Anthony's first involvement in the world of reform was in the temperance movement. This was one of the first expressions of original feminism in the United States and it dealt with the abuses of women and children who suffered from alcoholic husbands. The first women's rights convention had taken place in Seneca Falls, New York, in July of 1848. The declaration that emerged was modeled after the Declaration of Independence. Written by Elizabeth Cady Stanton, it claimed that "all men and women are created equal" and that "the history of mankind is a history of repeated injuries and usurpations on the part of man toward woman" (Harper, 1993, vol. 1). Following a long list of grievances were resolutions for equitable laws, equal educational and job opportunities, and the right to vote. One year later in 1849, Susan B. Anthony gave her first public speech for the "Daugters of Temperance" and then helped to found the Woman's State Temperance Society of New York, one of the first such organizations of its time. In 1851, she went to Syracuse to attend a series of anti-slavery meetings. During this time Susan met Elizabeth Stanton in person, became fast friends, and subsequently joined her and another woman named Amelia Bloomer in campaigns for women's rights. In 1854, she devoted herself to the anti-slavery movement serving from 1856 to the outbreak of the civil war in 1861. Here, Susan B. Anthony served as an agent for the American Anti-slavery Society. Afterwards, she collaborated with Stanton and published the New York liberal weekly, "The Revolution." (from 1868-70) which called for equal pay for women (Harper, 1993, vols. 1 & 2). In 1872, Susan demanded that women be given the same civil and political rights that had been extended to black males under the 14th and 15th amendments. Thus, she led a group of women to the polls in Rochester to test the right of women to vote. She was arrested two weeks later and while awaiting trial, engaged in highly publicized lecture tours and in March 1873, she tried to vote again in city elections. After being tried and convicted of violating the voting laws, Susan succeeded in her refusal to pay the fine of one hundred dollars. From then on- she campaigned endlessly for a federal woman suffrage amendment through the National Woman Suffrage Association (NAWSA) (from 1869-90) and the National American Woman Suffrage Association (from 1890-1906) and by lecturing throughout the country as well (Barry, 1988). III. After Anthony : The Struggle Continues The struggle to eventually win the vote was a slow and frustrating one. Wyoming Territory in 1869, Utah Territory in 1870, and the states of Colorado in 1893 and Idaho in 1896 granted women the vote but the Eastern states still resisted it. The woman-suffrage amendment to the Federal Constitution, presented to every Congress since 1878,

Free Essays on Peter Blume

While on vacation in New York City, I stayed with my former high school teacher and friend, Gregg Ninos. After attending the celebrated Metropolitan Museum of Art, Gregg asked â€Å"Do you like the Denver Art Museum?† My reply was, â€Å"I used to.† The Met was by far the most impressive art museum I have ever experienced. Others, such as the Denver Art Museum, only pale in comparison. I did not attend the featured exhibit while I was there, for the wait was over two and a half hours. I did, however, visit many of the different wings of the museum. The wing I wish to talk about is one that I have trouble liking. The more I look at and discuss it, however, the more it grows on me. The modern art wing has many paintings, architecture, sculpture, and drawings dating back to 1900. Artist’s paintings that caught my eye were done by Braque, Picasso, Charles Sheeler, Piet Mondrian, and Grant Wood. There was one artist whose painting I enjoyed the most, and which I spent nearly twenty minutes attempting to break down its meaning. Peter Blume’s South of Scranton, done in 1931. Peter Blume was an American painter, though he was born in Russia in 1906. This painting is a beautiful oil on canvas that helps illustrate its exceptional detail. It is done in the modern style. The composition of this piece is creative and very busy. From what I can tell, there is more than just one idea being portrayed in this painting, but it shares a similar scheme. It either shows a man in movement jumping off of something into something, or many men jumping. They are on what seems to be a battle ship, because of the tower, gun, and spotlight. They overlook a main street in a small town. The painting has a single point perspective. The street and the buildings on it meet at the same point in the middle of the painting. Nothing in the painting fits with anything else. They are all their own idea, which makes me speculate why they are in... Free Essays on Peter Blume Free Essays on Peter Blume While on vacation in New York City, I stayed with my former high school teacher and friend, Gregg Ninos. After attending the celebrated Metropolitan Museum of Art, Gregg asked â€Å"Do you like the Denver Art Museum?† My reply was, â€Å"I used to.† The Met was by far the most impressive art museum I have ever experienced. Others, such as the Denver Art Museum, only pale in comparison. I did not attend the featured exhibit while I was there, for the wait was over two and a half hours. I did, however, visit many of the different wings of the museum. The wing I wish to talk about is one that I have trouble liking. The more I look at and discuss it, however, the more it grows on me. The modern art wing has many paintings, architecture, sculpture, and drawings dating back to 1900. Artist’s paintings that caught my eye were done by Braque, Picasso, Charles Sheeler, Piet Mondrian, and Grant Wood. There was one artist whose painting I enjoyed the most, and which I spent nearly twenty minutes attempting to break down its meaning. Peter Blume’s South of Scranton, done in 1931. Peter Blume was an American painter, though he was born in Russia in 1906. This painting is a beautiful oil on canvas that helps illustrate its exceptional detail. It is done in the modern style. The composition of this piece is creative and very busy. From what I can tell, there is more than just one idea being portrayed in this painting, but it shares a similar scheme. It either shows a man in movement jumping off of something into something, or many men jumping. They are on what seems to be a battle ship, because of the tower, gun, and spotlight. They overlook a main street in a small town. The painting has a single point perspective. The street and the buildings on it meet at the same point in the middle of the painting. Nothing in the painting fits with anything else. They are all their own idea, which makes me speculate why they are in...

Historic Map Overlays in Google Maps

Historic Map Overlays in Google Maps Technology makes it fun these days to compare maps of the past with their modern-day equivalents to learn just where the nearest cemetery or church may have been or why your ancestors went to the next county to record their familys deeds and vital events. Historical overlay maps, which have been available for Google Maps and Google Earth  since 2006, make this type of cartographic research very fun and easy.  The premise behind a historic overlay map is that it can be layered directly on top of current road maps and/or satellite images. By adjusting the transparency of the historic maps, you can see through to the modern-day map behind to compare the similarities and differences between old and new maps, and study the changes in your selected location over time. A great tool for genealogists! Hundreds, and more likely thousands, of organizations, developers, and even individuals have created historic overlap maps for the online tool Google Maps (nice for people who dont want to download the Google Earth software). 120 historical maps from the David Rumsey Map Collection, for example, were integrated into Google Maps last year. Additional historic map overlays you might want to explore include  North Carolina Historic Overlay Maps,  Scotland Historical Map Overlays,  Henry Hudson 400  and  Greater Philadelphia GeoHistory Network. If you really love these historic overlay maps, you may want to download the free Google Earth software. There are many more historic map overlays available through Google Earth, than through Google Maps, including many posted directly by Google. You can find the historical maps in the sidebar section titled layers.

Strategic Management Essay Example | Topics and Well Written Essays - 1250 words - 3

Strategic Management - Essay Example Toyota Motor Corporation Toyota Motor Corporation is a company that is leading globally in manufacturing and sales, in the automobile industry. Its main aim is to make better cars and be able to contribute to the society at large. Toyota Motor Corporations is committed to considering the customer first by manufacturing vehicles that are of high quality and those that are of affordable price (Toyota Motor Corporation, 2009). Toyota Motor Corporations believe in a bigger and brighter automobile future. Their main objective is to try and understand the customers’ needs and be able to provide services and products according to these desires. Therefore, Toyota motor corporations is endeavored to pursue the right way forward, to be able to further their growth and make each stakeholder happy and satisfied(Toyota Motors Corporation, 2009). Internal analysis and SWOT Toyota Motor Corporation is termed as the largest manufacturing company of cars by production and sales in the automobi le industry (Schmitt, 2010). It is also the largest manufacturing company in the US, and it is currently operating under five principles, which include; challenge, Kaizen, GenchiGenbutsu, respect, and teamwork (Toyota way, 2001). Despite all these, the Toyota Corporation is faced with strengths, weaknesses, threats, and tries to create opportunities to better their company, like any other in the world. Some of the strengths in the motor corporation include; being able to develop vehicles through innovative technology, and this has been achieved through putting more emphasis on the technological development, healthy corporate environment in which people are able to work and be taught at the same time. This is generalized as working together (Toyota Motor Corporation, 2009). Another strength, is that of tight integration of its group companies and this has helped them to contribute a lot on the economic growth of the nation, and are able to be the pioneers of the creation of a domesti c automobile industry, they are also able to penetrate through the well-known markets including; (Japan, north America and US) (Toyota Motor Corporation, 2009). Apart from the strengths, Toyota Motor Corporation is experiencing some weaknesses within its industry and these include; criticism over large scale recall in 2005, the company was blamed for producing low quality products that lacked innovations. This criticism encouraged them to focus more on designing more innovative cars so as to cater for the customers’ needs. They have gone ahead to make the latest models of primus and hybrid cars, keeping in mind the customers’ satisfaction (Takahashi, 2010). According to Armstrong and Kotler (2002), to be able to manufacture products that are of high quality with stable prices without putting pressure on the competitors will earn the company, a customer’s loyalty, and this is evident in Toyota Motor Corporation. Toyota Motor Corporation is also faced with the wea kness of foreign importation by the Japanese industry, and the company has strived to conquer this problem by producing low priced products in exchange of high quality products (Toyota Motor Corporation, 2009). Toyota Motor Corporation is also faced with the problem of global inefficiency; this means that it is only offering its brands to Japan and US while other competitors offer their brands globally. Therefore, to be able to curb this problem the Toyota Motor Corpo

The Interior Market of Dehenhams in 2014 Essay Example | Topics and Well Written Essays - 2750 words

The Interior Market of Dehenhams in 2014 - Essay Example Some of the notable designers include Ted Baker, Jane Packer, Erickson Beamon, Janet Reger, Matthew Williamson and Ashley Thomas among others. Based on its high investment in British design for the last 20 years, Debenhams has benefited from a stable financial position that has assisted the company in expanding to other countries. This paper discusses the direction that Debenhams interiors market is heading for 2014 with reference to its customers, products, and the retailer. The consumer In efforts to increase its sales, Debenhams has embarked on increasing the number of customers who purchases its products. Debenhams customers are individual consumers who cut across the whole family regardless of gender, age, and social status as well as foreign customers. Its main business is in clothing though they have adopted various strategies in order to successfully tap footwear industry (Data monitor, 2011). Majority of the customers are women who spend few minutes to almost the whole day i n the stores. The time spent by the customers in the store varies from one store to another depending on their purchasing power. For example, most customers who visit White rose store are middle class earners and spend less time compared to the other store in the city center. They have customer who visit their store on weekly and monthly basis but on average a customer visits the store every quarter and spends about half a day in different sections shopping. More to that, the store boost itself based on increased number of online shoppers through its website as well as their iphone application for the smart phone users and a video facility that offer online display of products, well known designers interviews and photo shoots. (Data monitor, 2011). The company controls 17 percent market share in the clothing industry in United Kingdom. (Data Monitor, 2011). However, many customers visit the stores to compare prices and may end up visiting the store several times without making a pur chase and when they does it, most probably it will be an impulse buying of another product rather that what they needed in the first place. In UK, most shoppers have changed from using traditional shopping method to the internet based shopping. Debenhams has opted to use different channels to reach its target consumers; it has convectional stores as well as online kiosks (Neolane, 2013). It also allows its customers to order products that are not available on their shelves for the same day delivery. Clients adopt shopping methods that suits them. Debenhams customers who adopt new channels are frequent and valuable than then store shoppers (Data Monitor, 2011). Most customers are embracing these changes because online channels offer convenience and are slightly cheaper. This is especially so for Debenhams since most of their customers are women who are busy with family and tight working schedule. Customers are also given ample opportunities to compare the prices of the three products that include furniture, outdoor and lighting brands. In line with this, the company has enhanced its online shop, reduced the delivery period and increased its range of products.

Garnier Report Essay Example for Free

Garnier Report Essay †¢The first Garnier product was made by Alfred Garnier in 1904, a hair tonic. The full company name, Laboratories Garnier, originated in the 1920s as a producer of haircare products made with organic ingredients. Garnier continues that mission today, as all of its products are made with natural ingredients. The LOreal Group has owned Garnier since 1965. LOreal †¢LOreal, based in France and the United States, has been in operation since 1909. It now owns five divisions including Garnier. LOreal has a focus on research, especially studies in sustainable development, with research centers on three continents. Products †¢Garnier currently has three product lines: Fructis, Nutrisse and Nutritionist. Fructis, started in 1996, is the Garner line of haircare and styling products. Nutrisse, Garniers hair color line released in 2002, was originally called Natea when it debuted in 1998. Natea wasnt as successful in the United States as in Europe, hence the name change. Garnier started selling Nutritionist, its skincare product line, in 2005. Innovation †¢Besides introducing Alfred Garniers hair tonic in 1904, when people still used soap on their hair, Garnier has been the first to produce sun-care items (in 1936) and the first to make a permanent home hair color (in 1960). Today Garnier is the number-one brand in Europe using natural ingredients. Research †¢Garnier exemplifies LOreals emphasis on scientific study. Research for Garnier goes through four stages at one of LOreals sixteen research centers. Then Garnier conducts clinical studies and consumer studies before releasing the product, as well as surveys afterward Garnier uses scientifically proven, natural ingredients to promote optimum hair health and let inner beauty shine through. The Garnier Fructis hair care line and Garnier Fructis Style products, allow women of all hair types to get the gorgeous locks they want. Garnier products have garnered prestigious beauty awards from top magazines like Allure, Health Magazine, More Magazine, CosmoGirl!, and Cosmopolitan. The brand is also a sponsor of Project Runway and models of this popular reality show strut the catwalk with styles powered by Garnier products.

Ponder the Meaning of Life With 1984 and The Matrix Essay example --

The film The Matrix, directed by Andy and Lana Wachowski, may seem to be a unique, original storyline to the untrained viewer, but the story of a totalitarian government and a hero who attempts to save the people is far from this. In reality, there are so many similarities that can be seen in other texts that were written and filmed before that it cannot be ignored. In particular, George Orwell’s 1984 has a similar government that controls its people and a â€Å"hero†, Winston, who is also searching for the truth. Winston lives Oceania where Big-Brother and â€Å"The Party† schedule your entire lives telling when to sleep, eat, and work and keep you under constant surveillance. This is similar in The Matrix, where most of the humans lived in a computer-programmed world which is also constantly surveyed by government authorities. The Wachowski siblings’ film, The Matrix, connects with the concept of dystopia as expressed in George Orwell’s novel, 198 4, by referring to a totalitarian government and the lack of choices, which it accomplishes through the introduction of new surveillance technology, comparing two worlds, and a hero’s journey to liberate the people. The use of new surveillance technology in both 1984 and The Matrix helps to make a world in which people are truly living under complete control believable. In The Matrix, it is possible to hack into the Matrix world, but the government is easily able to detect where the hack is happening and catch up to the hackers. One example in the film is when Neo goes with Morpheous and his crew back to the â€Å"Matrix† world and the government agents quickly catch up with them, breaks into their â€Å"warehouse†, and nearly stops them from leaving to go back to the real world. The government is an omn... ... point that the Wachowski’s are making: freedom and choices give life meaning. We can easily see how the Wachowski’s drew from similar ideas as Orwell in 1984, but has a more hopeful ending. Both texts use surveillance to show how the people are under complete control and show us a world where people believe the lies and are trapped in. The one major difference is that one text does not give us hope and belief that things can be changed, while the other one does. The Matrix does that latter. They give us hope by showing characters that live in a real world with freedoms and are happy. Neo’s life does have a meaning and a purpose. Without seeing the same conclusion in 1984, but with a depressing ending, one would not be able to see as clearly in The Matrix that having freedom and choices is what gives life meaning and we must strive to always keep our freedoms. Ponder the Meaning of Life With 1984 and The Matrix Essay example -- The film The Matrix, directed by Andy and Lana Wachowski, may seem to be a unique, original storyline to the untrained viewer, but the story of a totalitarian government and a hero who attempts to save the people is far from this. In reality, there are so many similarities that can be seen in other texts that were written and filmed before that it cannot be ignored. In particular, George Orwell’s 1984 has a similar government that controls its people and a â€Å"hero†, Winston, who is also searching for the truth. Winston lives Oceania where Big-Brother and â€Å"The Party† schedule your entire lives telling when to sleep, eat, and work and keep you under constant surveillance. This is similar in The Matrix, where most of the humans lived in a computer-programmed world which is also constantly surveyed by government authorities. The Wachowski siblings’ film, The Matrix, connects with the concept of dystopia as expressed in George Orwell’s novel, 198 4, by referring to a totalitarian government and the lack of choices, which it accomplishes through the introduction of new surveillance technology, comparing two worlds, and a hero’s journey to liberate the people. The use of new surveillance technology in both 1984 and The Matrix helps to make a world in which people are truly living under complete control believable. In The Matrix, it is possible to hack into the Matrix world, but the government is easily able to detect where the hack is happening and catch up to the hackers. One example in the film is when Neo goes with Morpheous and his crew back to the â€Å"Matrix† world and the government agents quickly catch up with them, breaks into their â€Å"warehouse†, and nearly stops them from leaving to go back to the real world. The government is an omn... ... point that the Wachowski’s are making: freedom and choices give life meaning. We can easily see how the Wachowski’s drew from similar ideas as Orwell in 1984, but has a more hopeful ending. Both texts use surveillance to show how the people are under complete control and show us a world where people believe the lies and are trapped in. The one major difference is that one text does not give us hope and belief that things can be changed, while the other one does. The Matrix does that latter. They give us hope by showing characters that live in a real world with freedoms and are happy. Neo’s life does have a meaning and a purpose. Without seeing the same conclusion in 1984, but with a depressing ending, one would not be able to see as clearly in The Matrix that having freedom and choices is what gives life meaning and we must strive to always keep our freedoms.

Education Essay

This word is an important element that a person should have. You are said to be a professional if you have proper education. People will respect you when you have been to school and finished you studies. Some said that you are nothing if you haven’t gone to school and learn things. People will just look down to you if you are not an educated person. You have no direction in your life if you don’t have this element in your life. Others said that you have no directions in your life. But what is really the meaning of this so called education? For me, I do believe in the meaning that Socrates stated, that â€Å"education is not the process of inserting information into a person, but rather eliciting knowledge out from him; it is the drawing out of what is in the mind†. This statement is really proven. Our minds when were born in this world has already something on it. God already put ideas and knowledge on it. But we just don’t know about it. It needs to be developed. We don’t know how to use our ideas or for what is it. We can compare it into a skill. If a skill of a person is not to be developed, then, the person will never know that he/she posses that kind of ability or talent. The person will never know that he/she posses that kind of talent if he will not try to explore things. So, the job of a teacher in is to bring out what is inside of the person. Her job is to bring out or draw out what is in the mind of the person. This is how a teacher educates the child. If we will observe in the class, we can see that some students can get easily the point on what the teacher was trying to say. The pupil can understand the topic simply by just listening to the teacher. It is because our minds already posses those kind of information but we just don’t know that it is for that certain topic. This hidden ideas or information that we have can be developed in so many ways. These are also some ways on how the person can be educated. First is through reading books, comics, magazines and other reading materials. The person can learn something out of these things. These is an aid for him in learning things. The second is through teachings. The information that is stock in the mind of the person can be educed by teaching him some things. By giving him ideas of those things. This is the most common way in educating the person. A person really knows but the information inside him needs to be extracted so that he may able to use this in his daily life. There are also some proofs that can support the definition of Socrates. Examples are the primitive people. They don’t go school and no one also teaches them on how to use different tools in cutting woods, slaying animals and even on how to build houses. But why is it that they are capable of doing those things during their time? It is because there are already set of information that is inside their mind that is ready to extract. That is the reason why even if no one teaches them on how to make tools and how to use it, they still invent tools out of rocks so that they will have things that can help them in their every day living in the jungle. Education is the process of developing the information that is already in the mind of a person. The role of the teacher is just not to teach as if there is nothing in the mind of the person. She should not teach as if she is the only person that knows the things that she is teaching. Even if we said that there is already information in the mind of the person that is being stock their, it is not understood that all the students that being educated can easily get what the teacher is trying to say. Not all students read in advance about their lessons. It is only through reading that some students can get it easily the things that being discussed in the class. It is the time that they refreshed their minds. The paper tells us that when we heard of the word education, the first thing that comes up into our mind is that the teacher will stuff knowledge or information to the minds of the student. But according to Socrates, education is â€Å"not the stuffing of information into a person†, but instead, extracting knowledge out from him. â€Å"He said that it is the process of drawing out what is in the mind†. So, generally speaking, the mind of the person is not empty of information and ideas. There are already ideas that are stock in the person that it needs to be brought out. Therefore, it is not needed to cram ideas into the person. As Errest Hocking also stated in his theory that the most important of what a man has is the instruction that he has inside of him. So, these means that it is important that every person must have a principle in his life of an instruction so that he may able to understand things well. Socrates has proven to us his definition of education through the dialogue, the meno, when he takes a boy that has never been to school in his whole life. When he told the boy about geometry, the spectators were amazed that in the first place the boy really knows about geometry because the ideology of geometry is really in him. It’s like that it is in the tip of his tongue. It is waiting to be awaked. So this tragedy tells us that each one of us has the knowledge of all things but it is just waiting to be called by the educators. This is the job of the educators; it’s not their job to fill in ideas to the minds of the people but to awaken their knowledge in them. The paper also said that the teacher must let his student think on her own and let her use the resources and not just stuffing too many miscellaneous things to her. That is also one reason that the person could not learn to develop her own idea inside her mind. A student once said that â€Å"as she spend more time studying and reading the things that her taught her, she was not able to think in her self and she was not able to express her own thinking about the certain topic because of it. Teaching is not just to stuff information and ideas and then seal them up afterward, but it is the process of opening it and learns how to cultivate them. If each one of us just knows how to develop our thinking and our ideas, then for sure, we will be what we want our selves to be. Because deep inside us, there is something that needs to be develop. Some teachers just stuff things in our mind not knowing that there is something that needs to be developed in the mint of the student. She is not applying the real definition of â€Å"education†.

Environmental Hero: Von Hernandez Essay

What do you do for the Earth? An environmental hero is someone who aims to take good care of his environment and makes a great impression for the benefit of its generation and the generations to come. Heroism comes from someone who is ordinary, but actually does something more than someone who is capable. It is a deed that is selfless that seeks to involve themselves with others’ problems. Anyone could actually be an environmental hero as long as they have the desire to learn how to align their goals in order to help protect and prevent further damages to the environment caused by mankind, despite the circumstances. Moreover, an environmental hero is someone who goes out of his or her way to fight for what is right, no matter what the odds are. They are the ones who continue to empower others by advocating the issues faced, helping people around them to be aware of their concerns. Von Hernandez, current director of Greenpeace Southeast Asia and recipient of the prestigious Goldman Environmental Prize in 2003, was recognized for his achievements in combating the environmental problems of the Philippines. He has been active in fighting for environmental rights since 1995 when he started working with Greenpeace International as coordinator for the environmental group’s toxics campaign in Asia. In the same year, Hernandez launched a campaign which revealed plans to set up waste incinerators to deal with the garbage problem coming from the rapidly growing cities in Metro Manila. In this campaign, the economic loopholes aside from the environmental and health hazards from the process of incineration were exposed. As a result of this fight against the burning of waste, in 1999, Hernandez helped make history as the Philippines became the first country in the world to ban waste incineration nationwide. He is responsible for the Philippines Clean Air Act of 1999 which is banning waste incinerators that causes air pollution and human health problems. Furthermore, he is also responsible for Waste Management Act which requires the implementation of segregating garbage properly nationwide. Waste disposal is a burgeoning problem in the Philippines especially in Metro Manila. EcoWaste cited from the National Solid Waste Management Commission that out of the 35,000 tons of waste the Philippines produces each day; 8,400 tons come from Metro Manila, accounting for one-fourth of the country’s daily output of solid waste. Currently, only nine have a solid waste management plan out of the 17 cities in Metro Manila and only about a third of the biodegradable wastes from the nine cities are being recycled into compost due to space constraints. The continuing and growing problem regarding waste in Metro Manila led to the government’s attempt to adopt the incineration process in 1995, but fortunately, Hernandez along with his allies in the environmental movement made efforts to stop the plan. Hernandez and company disseminated to the local communities the hazardous effects that waste incinerators will bring, which include the largest source of hormone-disrupting dioxins, one of the most toxic chemicals known to science. Additionally, the burning of waste also brings ash contained with heavy metals, such as lead, arsenic and cadmium that could pollute groundwater for generations. Studies also show that these chemicals are linked to human health problems such as birth defects, cancer, respiratory ailments and reproductive dysfunction among people who live near incineration plants. In support to this, a recent report reveals that dioxins in the breast milk of Filipino women who resides near and work in the Payatas dumpsite to be extremely high as compared to the normal limit set by the World Health Organization (WHO). In his fight against incineration, Hernandez helped the issue to be brought into the national electoral issue in 1998. He helped in organizing mass protests, testified in hearings, arranged numerous lectures and a national public education campaign in the media to increase awareness of the public regarding the devastating health impacts of waste incineration and to bring to light other proven alternatives to burning waste. Hernandez gained widespread support for the campaign, including the support of the Catholic Church. Due to his ceaseless activism, he was continually attacked in the press by incineration industry lobbyists and government officials who supported incineration in order to protect their interests. However, despite the attacks and the immense support of international financial institutions like the Asian Development bank, the World Bank and the Japanese Bank for International Cooperation to continue to promote incineration projects in the Philippines, Hernandez remains standing still because of his love for the environment. Aside from his fight to ban incineration, he also leads in promoting clean and green alternatives to waste incineration such as composting and recycling. Hernandez is also involved in various environmental initiatives and coalitions both at the national and international levels including the Global Anti-Incineration Alliance (GAIA), Waste Not Asia, Lakbay Kalikasan, the Ecowaste Coalition, the Sagip Pasig Movement, and the People’s Task Force for Bases Clean-up. Von Hernandez is, indeed, a hero that people should look up to. He changed the perspective of society in order to live in greener atmosphere. Because of him, laws were implemented that aims to promote a healthier place for people. By speaking his mind, he saved thousands of lives from the exposure of harmful chemicals. Even though he has received threats from the opposing parties, he continues to do what he thinks is right. He is concerned for issues usually unnoticed by the public. Truly, his strong character deserves to be applauded and recognized as a model for the green revolutionary era. References: EcoWaste statement on garbage along Roxas Blvd. in wake of Typhoon Gener | Community Bulletin Board | GMA News Online | The Go-To Site for Filipinos Everywhere. (2012, August 2). GMANetwork.com – Online home of the Kapuso Network. Retrieved September 25, 2012, from http://www.gmanetwork.com/news/story/267953/cbb/ecowaste-statement-on-garbage-along-roxas-blvd-in-wake-of-typhoon-gener Goldman Prize. (n.d.). Goldman Prize For Excellence in Protecting the Environment. Retrieved November 26, 2012, from http://www.goldmanprize.org/2003/asia Mariano, Dan.(2007, Oct 26).Filipino Environment Hero. The Manila Times, A4. http://news.google.com/newspapers?nid=2518&dat=20071026&id=0pQ1AAAAIBAJ&sjid=9ScMAAAAIBAJ&pg=2468,18851050

Bonny Lee Bakley, Murdered Wife of Actor Robert Blake

Bonny Lee Bakley, Murdered Wife of Actor Robert Blake Bonny Lee Bakley was not a good girl. She was a con artist who used sex and deception to bilk men- many of the rich and famous- out of their money, and their children out of their inheritance. She was shot to death in May 2001 and her husband at the time, actor Robert Blake, was charged with the crime. Still, there was a long list of other people with a motive. Bakleys Childhood Years Bonny Lee Bakley was born June 7, 1956 in Morristown, New Jersey. As a young girl, her dreams were similar to others her age, to one day become rich and famous. Perhaps her impoverished home helped to drive these fantasies. Or, perhaps the desire to leave her hometown and begin her road to stardom grew deeper after she suffered from sexual abuse by her father. Whatever the cause, her drive for stardom became a blind obsession. Marriage for Profit It is believed that Bakley felt ostracized as a child for being poor. She grew to be an attractive teen. She decided to try modeling, and she signed on with a nearby agency. Through the agency,​ she met an immigrant named Evangelos Paulakis, who was desperate to stay in the U.S. and needed to get married  to do so. Bakley agreed to marry him for a price, but not long after the two shared I dos, Bakley, with the money safely tucked away, ended the marriage, and Paulakis was picked by the authorities and deported. After high school, Bakley headed to New York to begin her climb to stardom. She started calling herself Lee Bonny. She managed to get various small modeling jobs, and even worked as an extra in a few movies. But her goal of becoming a star was not  happening. So, she set her attention on other ways to achieve, if not stardom, the fortune that came with it. Her focus switched from becoming a star to marrying one. Bakleys Sex Scam Business In her mid-twenties, Bakley married her cousin, Paul Gawron, a laborer who was street tough and prone to violent behavior. They had two children who Gawron mainly cared for while Bakley worked toward her new endeavor, a mail-order business that focused on scamming lonely men out of money. Had Bakley not chosen a less-than-desirable avenue, her  entrepreneurial  spirit mixed with her ability to market, organize, and profit in a highly competitive industry could have been admirable. Gawron and Bakley had a twisted and volatile marriage. Bakley, who was busy scamming money from men, sometimes in the couples bedroom, was satisfied to let Gawron stay home. He seemed to enjoy not having to work. But, by 1982, the marriage ended. Bakleys obsession to be in the inner circles of the famous mixed with the fact that she was not getting any younger. This motivated her decision to leave her kids in Gawrons care and head to Memphis, Tennessee, to the door of musical artist, Jerry Lee Lewis. Bakley Stalks Jerry Lee Lewis Bakleys money-making sex schemes coupled with her use of stolen credit cards and identification kept her mobile, and she was able to fly to locations where Jerry Lee Lewis was performing. Bordering stalking, Bakley  would often crash parties and show up at performances just to get in closer to Lewis. Finally, the two met around 1982, and a friendship developed. Jerry Lee Lewis and Bakley remained friends until Bakley became pregnant and told everyone that the childs father was Jerry Lee Lewis and that he was leaving his wife to marry her. When the child was born, Bakley named her  Jerry Lee and put on the ​​birth certificate, father undetermined. The friendship between Lewis and Bakley ended and baby Jerry Lee was sent to live with Bakleys ex-husband and her other children. Later it was discovered that Bakley made death threats against Lewiss wife. Bakleys Anything Goes Policy Bakleys address book filled up with names, some famous and some just rich. Names such as Robert DeNiro, Sugar Ray Leonard, and Jimmy Swaggart were found among the list. Bakleys sex business became bolder, and she advertised in sex magazines that she was a tri-sexual, meaning she would try anything once and her preference was sadomasochism, couples sex, and bisexuality. She swindled men out of hundreds of thousands of dollars with her anything goes claims. Bakley was arrested for trying to write bad checks to the tune of $200,000 and was sentenced to report to a penal farm on weekends for three years. In Arkansas, she was arrested for carrying more than 30 fake identifications and was placed on probation. When she completed her sentence in Tennessee, and her friendship with Lewis was over, she decided it was time to leave the South, and she headed to the land of fame and stardom- Hollywood. Bakley and Robert Blake Tie the Knot Bonny continued running  sex scams in magazines, and dating a few stars, one being Christian Brando. How she and Baretta star Robert Blake met, depends on who you ask. Bakleys sister said they met at a jazz club and bonded from across the room. Blakes attorney said Robert Blake did not even know her name and they had sex in the back of a truck, never in his home. Whatever is the truth, one thing was for certain; it was not a match made in heaven. Shortly after the affair began, Bakley told Blake that she was pregnant. Sources say Bakley was taking fertility pills as a way to trap the star into her web. When the baby was born, she named her  Christian Shannon Brando and listed Brando as the father. A  paternity test later proved the father to be Blake. Bonny Lee and Robert Blake married in November 2000, and Bonny moved into a guest house on the property. Bakleys Murder After only six months of marriage, in May 2001, Blake and Bakley went to dinner at Vitellos Italian Restaurant, where Blake was a regular customer. After dinner, the two walked to their car. According to Blake, he realized he left his revolver at the restaurant and left to retrieve it. When he returned to the car, he found Bakley with a gunshot wound to her head, dying in the front seat. Blake ran for help, but Bakley soon died. After a year of investigations, Blake was arrested and charged with the murder of Bonny Lee Bakley. On March 15, 2005, a jury of seven women and five men deliberated for more than 36 hours before returning a verdict of not guilty in the murder of his wife and not guilty on one count of soliciting someone to murder her.   Although acquitted in criminal court, the Baretta star was not so lucky in civil court, where a verdict does not need to be unanimous.  A civil jury decided 10 to 2 that  the tough-guy actor was behind the slaying and ordered him to pay Bonny Lee Bakley’s four children $30 million. Resources and Further Reading King, Gary C. Murder In Hollywood: The Secret Life and Mysterious Death of Bonny Lee Bakley. St. Martins, 2001.Bloom, Lisa. â€Å"Our Bodies, Ourselves: Clara Harris and Bonny Bakley.† Court TV, The Internet Archive, 13 Mar. 2003.

Caravaggio’s The Denial of St. Peter

Caravaggios The Denial of St. Peter   Ã‚  Ã‚  Ã‚  Ã‚  In approximately 1610, Michelangelo Merisi, referred to today as Caravaggio by virtue of his hometown, painted his The Denial of Saint Peter, an oil-on-canvas depiction of St. Peter’s renunciation of Jesus and disavowal that he was a disciple of Christ. Though it passed through the hands of several cardinals over the centuries,[1] the work itself was not commissioned by any religious authority, and was entirely conceived by Caravaggio. It currently is on display at the Metropolitan Museum of Art.   Ã‚  Ã‚  Ã‚  Ã‚  The most important aspect of the work stems from its era: Caravaggio painted in the early Baroque period, a time in art largely focused on emotion, drama, and realism in the portrayal of humanity, as opposed to the idealized, somewhat emotionless scenes of the Renaissance.[2] The Denial of Saint Peter is a prime example of this trend, for, as opposed to depicting idealized human forms in a heavily structured and adorned setting, it portrays jus t three figures, all of whom are imperfect, human, and express clearly visible emotion. While Caravaggio’s subject matter is far from unique, his distinctive approach toward its illustration is revolutionary with respect to earlier Renaissance art; of course, it resembles other works from the Baroque period, which Caravaggio himself helps to usher in. The drama and emotional anguish of Caravaggio’s work is apparent even upon first glance. Upon examining the figures in the work, we see that Saint Peter is far from flawless and virtuous; instead, he is easily intimidated by a soldier as he frantically distances himself from Christ, pointing at himself incredulously as if to appear utterly surprised at the notion that he is somehow associated with Jesus. Peter lacks the saintly character attributed to Biblical figures in earlier works, for he has deeply furrowed brows and looks pale and sickly in the harsh light shining on him-in fact, he more closely resembles a cowardly man eager to appear common and nondescript. The woman and the soldier have powerful emotional elements in their depictions as well-the soldier appears threatening, seemingly warning Peter of the consequences of allying with Christ, while the woman bears a stern expression that signals her certainty of Peter’s solidarity with Jesus. Finally, the sheer size of the figures is noteworthy, for it places all emphasis on them and on no other point in the painting. Caravaggio’s stylistic effects, in addition to the figures’ expressions, also lend the painting a dramatic air. The first and most obvious such technique is his use of lighting: specifically, the work has extreme contrasts between light and dark, which, due to their harsh appearance, convey an almost theatrical impression to the viewer. In fact, Peter’s head is fully and strongly illuminated, while the soldier’s visage, though just opposite his, is barely visible; the woman’s face, furth ermore, is alternately obscured and lit-with little or no attempt to mediate the two extremes. This consistent use of dramatic lighting, which in this case radiates only from the left of the painting, is termed â€Å"chiaroscuro†; in fact, Caravaggio used it so often that his version of the technique is labeled â€Å"tenebrism.†[3] The effect that these techniques have on a work is profound, for they create a powerful sense of tension in the piece because of their stark, almost jarring appearance. In The Denial of St. Peter, this effect is quite noticeable, for by illuminating Peter, but not the soldier, the sense that Peter is being interrogated and pressured becomes heightened; it is almost as if a spotlight is on him, coercing him into giving a reply.

Networking Technologies Essay Example | Topics and Well Written Essays - 750 words

Networking Technologies - Essay Example Fiber Cable: This is a generic term used for both plastic and glass fiber-optic cables. There are numerous types of fiber cables with varying characteristics. Fiber-optic cabling is used for high-speed communications in many areas with very high-speed communications requirements. Some cables can handle Gbps over long distances. Microwaves: A communications satellite is really a microwave relay station 22,300 miles in space. It orbits the Earth at that altitude because thats the altitude that an orbiting object circles the Earth every 24 hours, the same time it takes Earth to make one revolution. Before satellites were used for communications, all signals had to be carried over land, via microwave repeater stations, spaced about the 30 miles apart on mountains, requiring hundreds of such towers. They had to be "in line of sight" of one another, because microwaves cant travel through trees, mountains or buildings. LAN: (Local Area Network) a group of computers linked together in close proximity such as a building, a suite of offices, or even a single room. Due to the limited size of the network, data is usually transferred rapidly. This arrangement is useful in business for the sharing of information. Ethernet is a local area network (LAN) first developed by Dr. Robert M. Metcalfe and D.R. Boggs while working for Xerox in the 1970s. WAN: a computer network that encompasses a large geographical area and is made up of two or more LANs. The network may be connected by telephone wire, cable or satellite. The Internet is the largest WAN known. Home & Small Business: This is usually an application of LAN which is commonly used by home users. People connect computers at close proximity within their homes or businesses with a relatively small setup through cheap media like twisted pair or coaxial cabling. International Networks: These networks connect different countries and can span over the entire globe like the Internet.

Retail Theories and Strategies Essay Example | Topics and Well Written Essays - 2000 words

Retail Theories and Strategies - Essay Example Retailing is an activity of enormous economic significance to most developed nations. In Britain, 2.5 million people are employed in retailing, comprising 10.5 percent of all employees (National Statistics, 2001a). Retailers provide the goods and services needed--from food, auto parts, apparel, home furnishings, appliances and electronics to advice, home improvement and skilled labor. Retailing is one of the fastest-growing segments of the economy. As one of the nation's largest employers, the retail industry provides excellent business opportunities. At least one-third of the 100,000 or so new enterprises launched each year are retail operations. The entrepreneurs behind these ventures risk their capital, invest their time and make a living by offering consumers something they need or want. Most retailing involves buying merchandise or a service from a manufacturer, wholesaler, agent, importer or other retailer and selling it to consumers for their personal use. The price charged fo r the goods or services covers the retailer's expenses and includes a profit. Each year, this vital sector of the UK economy accounts for about 08 percent of our gross national product--more than $1 billion.. Most are store retailers, though there are other types of enterprises--such as e-commerce, mail order, automatic-merchandising (vending) machines, direct retailing (door-to-door and home party sales), and service providers. ... Strategically, food retailing has become a highly competitive industry increasingly answerable to the City and shareholder pressure. Labour represents the second largest financial outlay for the retailer after merchandise costs. The most efficient means of labour utilization are therefore a strategic priority. Attempts to improve market share and increase profitability have resulted in operational changes that have influenced the structure of the retail food labor market.It is essential that retailers are aware of the advantages and disadvantages of different methods of targeting a particular segment of customers which needs to be done considering the suitability of different options to their kind of business and the environments in which they wish to operate. In a retailing environment, it requires major market analysis to understand what type of customers needs to be targeted for a specific product. This is highly time - consuming and irrelevant and inappropriate data might result in the loss of the retailer. Another important task involves, UK retailers and their suppliers of retail branded products must take "all reasonable precautions and exercise all due diligence", in the development, manufacture, distribution, advertising or sale of food products to the consumer. Segmenting Retail Markets Every customer has a different set of needs, wants and motives, but in few consumer goods market it is feasible fully to tailor the retailing mix to the level of the individual customer. Hence the need to identify reasonably homogeneous groupings, or segments, of shoppers to be the target(s) of retail marketing

Ideological Essay Example | Topics and Well Written Essays - 750 words

Ideological - Essay Example Such has been the case with of this author with regards to the topic of prayer in school. As a function of seeking to explain and ideological biography for how this belief has grown and evolved through time, the following analysis will analyze the different stages and approaches that existed within my mind up until the present time. Before delving into the issue, it must be understood that the issue of prayer in school has been one that has been hotly contested and debated within the sphere of politics and current media during my adolescence and childhood. As a result of this fact, the perennial presence of this debate allowed me to be presented with the arguments for and against school prayer at a relatively young age. In keeping with the way in which the majority of society viewed the issue, I was led to believe that prayer in school, although representing a few key benefits, was ultimately against the separation of church and state and should not exist to any degree or level withi n the educational system. Rather than this being informed by a particularly atheist and/or anti-religious viewpoint, this was instead informed as a result of the impact that media and the political debate had upon my own views. However, as I began to mature, I began to note the failures within the educational system as compared to the prior years in which it has been so successful. For instance, my parents, as well as older generations work continually discussing the devolution of the United States educational system and seeking to understand what changes could potentially be made as a means of remedying this decline. As a function of the presence of this issue and the clear and unmistakable fact that the United States educational system was merely a shell of what it was during the time of my parents and/or grandparents, my views with respect to the role of prayer in school began to change. Rather than being diametrically opposed to such an idea, I began to integrate with a level of appreciation with respect to some of the benefits that it might provide. However, of all of the factors that influence this progression of ideology within my own life, perhaps the most important was a level of increased importance with regards to the role in which religion played within my own life. As was the case of many individuals growing up in a religious home, religion did not have a personal impact upon me until such a time that I began to experience religious growth and appreciation within my own life. Realizing the power and help that prayer exhibited within my own life allowed me to come to a greater level of appreciation and understanding with regards to the degree of help and power that prayer could provide within the group setting. Anyone with even a cursory level of understanding concerning the power that prayer can provide understands that group prayer is a particularly powerful means through which intercession can be provided. As such, failing to utilize such a powe rful tool within the educational system is merely ignoring a cost of free and highly successful method through which the educational system and personal development of the individual students can be maximized. All too often, within the current system, millions of dollars are poured into particular programs with little result. However, it is my firm belief, as a result

Application Performance Optimization and Load Balancing

Application Performance Optimization and Load Balancing Application Performance Optimization and Load Balancing using RAID and Caching Techniques Akilesh Kailash Sunil Iyer Kolar Suresh Kumar Sabarish Venkatraman ABSTRACT As the data processing and demand for storage grows, the performance of a critical application should always be intact with respect to disk I/O. There has been considerable improvements related to disk seek, latency and spindle speeds; However, these improvements have not met the challenges and addresses the need for better performance and load balancing. The challenge of any Database administrator is to maximize the Application I/O performance and ensure the high availability with zero downtime. This performance challenge can be met using I/O monitoring, Load balancing, Cache management and RAID (Redundant Array of Inexpensive Disks) technologies. The primary goal of this paper is to exemplify the details of successfully solving the I/O problems of a database application in a consistent fashion with the appropriate RAID configurations, caching mechanisms and load balancing algorithm. Categories and Subject Descriptors B.3.2 [Design Styles]: Mass storage – RAID. D.4.2 [Storage Management]: Secondary storage, Storage hierarchies. D.4.3 [File Systems Management]: File organization. D.4.4 [Communications Management]: Input/Output. D.4.5 [Reliability]: Backup procedures, Fault-tolerance. General Terms Algorithms, Performance, Design, Theory, Reliability. Keywords RAID Redundant Array of Inexpensive Disks I/O – Input/Output DBA Database Administrators HA High Availability OLTP Online Transaction Processing. IOPS HBA 1. INTRODUCTION RAID technology addresses the need for higher storage capacity in IO system and provides the feature of data redundancy. This helps in efficient and improved disk access and avoids data loss by disk failures. Theoretically, RAID is mainly used to create a logical disk from two or more physical disk drives in order to provide high bandwidth. RAID is an imperative part of storage stack and fabric layer and is coordinated by various storage vendors like EMC, Hitachi, NetApp. RAID technologies have enumerated different methods in building storage stacks and sub-systems for different kinds of databases. Thus, the two main technical reasons for switching to RAID are scalability and high availability in the context of I/O and system performance. As the database sizes of today have grown manifold from the gigabytes to petabytes range, the intricacy to scale I/O performance of such gigantic systems is needed very much for critical applications. Load balancing is a critical factor in environments like Operating Systems, Clusters, Networking and Applications. They play a quintessential role in the performance and reliability of any environment avoiding catastrophic failures. In a quotidian scenario, the resource allocation and load balancing are done through hash methods, genetic algorithms and several scheduling algorithms in Operating systems. Many database applications demand high throughput and availability from storage subsystems. For instance, a stock market application running in New York stock exchange will need to have a high throughput and bandwidth with absolutely no downtime. This requires continuous operation i.e., the need to satisfy each I/O request even in the case of disk failures. It is not acceptable to meet the aforementioned requirements at the cost of deprived performance mainly in real-time applications such as video and audio. It is highly unacceptable if a video is played at slower speed or the data is lost during transmission and ends abruptly. Since a database application may encounter extreme I/O activity or suffer a sudden spike of I/O activities for a brief period of time, the organization of the database structure onto the disk becomes imperative. 2. PROBLEM DEFINITION Mission critical data centers have a compelling need to have highly available applications and services thereby ensuring zero downtime. Current clustering solutions, like MSCS or HP Service Guard enable HA for vital applications. However, such applications are specific and developed only for the OS/application for which they are designed. The I/O performance and their patterns of a database application has to be analyzed by understanding their relation with the physical storage so that it helps in determining the deployment of application based on any given workload. I/O from an application needs to be categorized based on which appropriate techniques can be used in order to improve its performance. There are many DBA tuning software which are primarily used for indexing the database and monitor the drive activities. This approach is effective but requires lot of time and in reality it is quite tedious in nature. 3. ABSTRACT SOLUTION The possible solutions are: Determining the RAID Level and stripe size RAID levels are determined on factors such as type of I/O, disk cost, read/write I/O and so on. The data transfer rate and IOPS performance is very much influenced based on the segment size chosen and the striping size used. For example: In a RAID 5 configuration, there are 4 disks and 1 parity disk. Let the segment size of each disk be 64KB. Thus, when an I/O of 64KB has to be addressed, it is written to the first drive. The next I/O of 64KB is written to next and so on and finally the parity of the 4 I/O’s is calculated and written to the last disk. In case of RAID 1 (Mirroring), there are 2 disk groups and 2 mirror groups. A 64KB I/O would be written to each of the disk drives and mirrored drives. Caching techniques Splitting the cache The cache acts as an interface between the host application and RAID controllers. The cache can be divided into two parts viz. front-end and back-end. Database applications can rely on the front-end cache. Prefetching OLTP applications may have I/O operations which are not sequential; the pre-fetch algorithm confirms the addresses which will fetched in future and loads it in memory. The amount of data to be pre-fetched depends on the application requirement, memory and performance desired by application. Database organization on a storage system Organizing the database objects such as tables, logs, views on storage layout comes in a wide range. Based on the structure of the database layout, an appropriate storage is chosen. Load Balancing I/O load balancing across cluster nodes are performed using regression analysis. If a port of an HBA or fabric node is loaded heavily, then the I/O is balanced across the ports which are not utilized to its full potential. 4. LITERATURE SURVEY I/O performance and disk I/O contention plays a vital role for critical applications. Our proposal and work on application performance monitoring and I/O tuning and load balancing is motivated based on the â€Å"Oracle I/O Performance† and â€Å"Array tuning Best Practices† paper. The proposed solution and enhancements are based on similar lines of these papers. We start off the survey by explaining the technical feasibilities, the pros and cons of these approaches discussed in the papers and explain in brief about the issue we are addressing based on the survey findings. 5. PERFORMANCE BOTTLENECKS Application performance and write access is generally obtained by using storage Arrays having different RAID configurations. For instance, the striping of data across multiple disks using RAID 1 in order to achieve redundancy is the most common way of obtaining high availability. Disk failure vulnerabilities in enterprise storage The main motivation of going for striping technologies is because of the vulnerability in disk failures in enterprise storage Arrays which can result in catastrophic loss of data. This high availability of application and I/O is obtained at the cost of write performance. Keeping synch of write operations During a write operation, all the writes have to be updated simultaneously to all the disks in order to keep the disks in synch. This will have a catastrophic result in operations which will have heavy writes and its performance. In addition to it, maintaining the synchronization of data between all disks and achieving concurrency is a difficult task and can lead to system crashes. In order to overcome the aforementioned problems; a number of different striping mechanisms have been proposed; each of them have their specific tradeoff based on cost, high performance, scalability and robustness. The majority of RAID configurations are based on the interleaving of the data and the pattern is which the redundant information is distributed across the disks. Load Balancing of I/O and resource utilization Load balancing is essentially implemented in SQL server clustering and is very common practice. There are many third party tools that provide solutions to load balancing and resource utilization; however the limitations of such tools is that the factors to decide on load balancing are very system specific and are dependent heavily on the characteristic of each application. As the database size grows in a short period, we generally observe that the query speed has a performance hit as the number of rows increases. This is mainly observed on applications where the performance data is being collected in frequent intervals and simultaneously the data is read from the DB for other purposes. The general and quick solutions to optimize query speed it to partition the views, indexing and table partitioning. But even then, things are observed to be quite slow. The main problem with such solutions is that the database tables and views are located on different servers. Hence a server cluster is used which add in reliability if there is any performance issues seen on one of the cluster nodes. 6. RAID LEVEL SELECTION CRITERIA The choice of RAID level to be chosen is based on different factors. When a mirrored configuration is chosen such as RAID 1 or RAID 1+0, each write request is duplicated to disk by the raid controller. This results in performance issues if the application does not rely heavily on data duplication and its availability. When higher levels/parity based RAID configuration is used, things get more intricate. Let us consider that, when RAID 5 or RAID 6 is used and if the size of the write I/O is less than the stripe size which is frequently observed in database applications where the data write is around 4kb pages contrasting to the drive size of around 128KB; as a result of this, the raid controller has to perform magnitude of I/O operations for just a single request. The main drawback of the above technique is that for a small write request, the raid controller has to first fetch the data from the back end disk to the main memory. Then it has to insert the fresh data at the appropriate position and calculate the new parity stripe to perform another write operation back to the disk. Hence, one I/O operation results in roughly 3 to 4 times the IOPS. This overhead adds in if the calculation of parity is for two sets as in RAID 6. The other factors of choosing the RAID configuration are the disk/drive cost and I/O pattern. The cost is zero for RAID 0 as there is no redundancy; while it is highest for RAID 1 or its combination such as RAID 10. This cost is high because of drive mirroring. The cost of RAID 5 is comparatively lower than RAID 1 but it has one disk which is dedicated for parity. A cleared distinction is required to classify small I/O and large I/O. The bursty nature and large I/O is seen if the request for the I/O is more than the one third of the cache size. All the small/short I/O’s are addressed in cache thereby avoiding the RAID access. All in all, RAID 5 and 6 are generally preferred for large I/O and sequential I/O operations while RAID 1 and RAID 10 is preferred for short I/O operations. 7. SCOPE FOR IMPROVEMENT This paper goes on the aforementioned aspects and concentrates on monitoring the I/O pattern, analyzing the load on each of the I/O and performing a load balance if required; In addition to the above criteria, taking the I/O pattern into consideration, an appropriate RAID configuration along with write-back cache method is used if necessary. 8. PROPOSED SOLUTION Characterize the I/O pattern The first step is to monitor the I/O and characterize it. This is done using tools such as Perfmon or IO Meter. We plan to use these tools and analyze the I/O pattern of a given application. This monitoring of pattern is required as we will characterize the request as read intensive, write intensive, how the load is being varied. Perform load balancing upon I/O threshold The second step is to perform load balancing. This is done by analyzing the load and identifying the threshold of the I/O from a server HBA Port through the fabric layer to the storage Array. Threshold is a boundary which serves as a benchmark for comparison or guidance, and any deviation or breach of the said threshold may result in a change in state of an overall system. Our proposed infrastructure identifies the threshold by analyzing the I/O graph and monitoring the following parameters: Linear Regression Slope of the curve Using Linear Regression, the value of the slope is calculated. Based on these two parameters, if we observe that if one of the HBA ports is heavily loaded, we tend to balance it out by redistributing the excess load to different cluster nodes. Once the I/O is balanced, an appropriate RAID configuration is calculated. 9. CONCLUSION AND FUTURE WORK After studying the I/O access patterns of various workloads, we can clearly the map the database application to the physical storage thereby achieving high performance, fast access and retrieval. This would be helpful for DBA’s to deploy management applications and would be easy to track the application performance. This analysis can be implemented at the enterprise level configuration as well resulting in efficient usage of physical storage, making it cost effective and reducing the work for DBA’s or lab administrators. 10. REFERENCES The RAID Book: Sixth Edition. RAID Advisory Board. LACIE: RAID Technology White Paper. RAID: High-Performance, Reliable Secondary Storage – ACM Computing Surveys Peter M. Chen, Edward K. Lee. Array tuning best practices A Dell technical white paper DOI=http://www.dell.com/downloads/global/products/pvaul/en/powervault-md3200i-performance-tuning-white-paper.pdf. Exploring Disk Size and Oracle Disk I/O performance DOI= http://www.openmpe.com/cslproceed/HPW02CD/paper/11026.pdf

John Keats :: essays research papers

John Keats was one of the greatest poets of the Romantic Era. He wrote poetry of great sensual beauty and had a unique passion for details. In his lifetime he was not recognized with the senior poets. He didn’t receive the respect he deserved. He didn’t fit into the respected group because of his age, nor in the younger group because he was neither a lord nor in the upper class. He was in the middle class and at that time people were treated differently because of their social status. John Keats was born in London on October 31, 1795. He was educated at Clarke’s School in Enfield. He enjoyed a liberal education that mainly reflected on his poetry. His father died when he was eight and his mother died when he was fourteen. After his mother died, his maternal grandmother granted two London merchants, John Rowland Sandell and Richard Abbey, guardianship. Abbey played a major roll in the development of Keats, as Sandell only played a minor one. These circumstances drew him extremely close to his two brothers, George and Tom, and his sister Fanny. When he 15, Abbey removed him from the Clarke School, as he became an apothecary-surgeon’s apprentice. Then in 1815, he became a student at Guy’s Hospital. He registered for a six- month course to become a licensed surgeon. Soon after he decided he was going to be a doctor he realized his true passion was in poetry. So he decided he would try to excel in poetry also. His poetry that he wrote six years before his death was not very good. As his life progressed his poetry became more mature and amazing. He looked up to Shakespeare and Milton. He studied a lot of there poetry and imitated these two writers. His work resembled Shakespeare. Soon after medical school, he returned to London and met Leigh Hunt. They began to write the Examiner, which was love poetry. In his lifetime he published three books of verse: Poems (1817), Endymion (1818), Lamia Isabella and other poems including two famous poems “Odes'; and “Hyperion.';   Ã‚  Ã‚  Ã‚  Ã‚  Hunt then introduced him to a circle of literary men, including Percy Bysshe Shelley and William Wordsworth. These men influenced him to create his first volume of verses, called Poems by John Keats. Shelly persisted that he needed to develop a stronger body of work before publishing.

Implant tractable ID chips in newborn babies Essay

Our company’s idea to implant tractable ID chips in newborn babies offers a revolutionary approach to effectively combat the high incidences of abductions of newborns and children, a menace against which eve police forces are finding themselves helpless. Once the chip is placed within children, their every movement can be traced to exactitude using the GPRS technology, making their abduction and subsequent hiding a practically impossible task. Apart from this, these IDs would act as a database for these children, containing their relevant medical, physiological and personal details, with provisions of constant upgrades. Thus doctors needs to only access children’s ID to know their history of previous medical complications and treatments, police officers can easily trace parents of a lost child and parents can keep constant vigil on the movement of their children even from their workplace. However, there are many exacting complications in successful rollout of this idea. It can be safely assumed that this concept would come under severe moral, ethical, and religious censure through the entire world. Many, if not all, would form organizations and international groups to canvass on social and legal platforms against our proposal to ‘tag’ human infants, and doubts would be raised on even our integrity, commitment and sanity. Moreover, the thrust of objection and criticism is likely to come from our own scientific intelligentsia, religious and spiritual gurus, intellectuals and similar eminent personalities. These estimated objections and criticism are hardly a surprising possibility, given world’s historical anathema against every new scientific invention or discovery, any path-breaking medicinal technology, or even against any idea that appeared contrary to its set of framed ideas and concepts. History is replete with evidences that from the time of Archimedes to modern day age of cloning, people have always approached every major scientific and technological breakthrough with skepticism, incredulity and more than often, downright hostility. We can see how strong the sentiments ran when Copernicus presented the theory that its Sun that is at center of solar system, and not moon and that world is sphere shaped, against what world had been led to believe (Hall, 1954). Later Galileo was humiliated by Roman Church on the same issue. We further see the way almost entire educated western society rose against Charles Darwin for his theory of evolution through natural selection and the stringent social and religious criticism he was subjected to (Hall, 1954). Even Einstein, one of the greatest human brains of all times, was not spared from hostile criticism and rejection when he denied the existence of gravity in his general theory of relativity (Hawkins, 1988). Technological innovations and many scientific inventions were treated with similar aggressive denial and denunciation. Whether it was construction of railway locomotives, invention of telegraphs and telephones, constructions of dams, introduction of vaccination techniques, advent of contraceptive pills, gene therapy or subject of cloning and stem cell research, a significant section of society always protested and rejected the concept on plethora of supposedly ethical and moral grounds (Thomas, 2005). It is futile to say that each of these innovations contributed to further advancement and growth of human society. The reason of this persistent fear of new technological innovations is that they defy and sometimes even break the existing concepts, perceptions and notions. Often these concepts and perceptions are embedded part of a social culture, and therefore their rejection is construed as a planned attack by scientists and technicians on the very foundation of the culture (Lyne, 2005). We cannot flippantly dismiss their fears, and overlook their arguments just because they happen to contradict our idea. Instead, we need to reach out to people, address their every valid question and dispel their remotest of the doubts related to implant of IDs in newborn babies. My own understanding of the issue says that we should move ahead with project because when people are presented with rational arguments and valid answers to their queries, their gravest arguments turns in staunchest of the support. Indeed, one of their first objections we are likely to face is ethical as well as medical propriety of inserting an unnecessary foreign object in the fragile body of a newborn. But as we maintain, this implant is done for children’s own security and safety. Further, the chip is especially designed in such a way that its implant would cause minimum distress for child and the implant can be done by any surgeon through a very superficial incision. The presence or location of the chip may very well remain unknown to child unless specifically told. Of course, implanting a foreign object in human body in itself is no more an ethical issue, especially after advent of pacemakers and artificial limbs. Rather a valid query may concern the possible radiation effect of the chip on child’s developing body, and whether that this radiation would impede or in any way alter hormonal or chemical composition of the growing child. But as our repeated lab tests and years of experiments have shown, the chip does not interfere with human bio- chemical growth in any way. It stays in the body like a neutral object, deactivated unless recalled for. Even upon activation, the signals emitted by chip are no more harmful than the fields of electromagnetic radiation surrounding us every second of our life. The final debate around our proposed chip would center on moral and ethical issue of tagging children. Is it right to tag children like animals are tagged in zoo and safari and then observed? Further, when these children grow up, they might become uncomfortable with the idea of being watched or remotely tracked for their every movement, and may very likely treat this an infringement of their privacy. But in my opinion, these objections are specious, and deviating from our main issue- that of stopping crime and providing a safe and secure world for children. Parents, and later on Children, may be given the option to remove or manually deactivate the chip, when they start to feel that it is more a burden than as a benefit. However, for that time that it is there, it is the best way to ensure infants are secure, safe and sound under their parent’s, physicians and teacher’s constant observation. It is the best way to completely eliminate the threat of organized abduction industry, and certainly it is the surest way to ensure that no child goes every lost or missing. I would reiterate therefore we should confidently move ahead with this revolutionary idea and usher in the new era of human-technology integration.

Rationalist Approaches Essay

International relations (IR) are ‘the diplomatic strategic relations of states, and the characteristic focus of IR is on issues of war and peace, conflict and cooperation’ (Brown and Ainley, 2009). Many different theories exist within IR to define and analyse certain situations. Rationalism is classified as the major in IR analysis theory (Baylis, et al, 2011). The study of IR according to a comprehensive and scientific methodology became a key demand after the First World War, resulting from a desire to clarify international politics. Following the First World War, international relations were initially taught in different fields, such as international law and diplomatic history and international organisations. The importance of studying international relations as an independent rapporteur emerged after the Second World War, precipitated by unprecedented US involvement in global affairs (both during the war and in the subsequent Cold War) and the decline of the European empires in the post-war political situation (Hook and Spanier, 2007). International relations seeks to interpret the phenomena of international reality and reliably and realistically conceptualise and analyse international events for the purpose of building theory and prediction and the study of IR itself. IR aims to reach analytical exact facts of the international situation by recognising the power that controls the formation of various approaches of States with each other and by determining how they dynamically interact, and their consequent impact on the conditions of the international community (Burchill, 2011). International relations are changing constantly under the influence of international politics and pressure, which affect the content and characteristics of IR. The problem of correlation between domestic and foreign policy of the most complex and controversial problems precipitates debate in many theoretical trends in the science of international relations, such as neo- realism (Baldwin, 1993). The theory of international relations is a homogeneous group and methodology of assumptions that seeks to clarify relations, which we call internationalisation. This essay will demonstrate critically some of international relations theories and the interpretations of some key concepts, for example power, state and world order, by using historic and contemporary examples in terms of: firstly, realism and neo-realism; secondly, liberalism and neo-liberalism; thirdly, decision-making theory; and finally, to evaluate the extent to which the rationalist approaches are appropriate in the study of international relations and to illustrate the weaknesses and the strengths of rationalist approach in the study of IR, to bring out the essence of various social entities through epistemological approaches grounded in rationality and interpretation based on the event goal finding forms of social organisation. The events of September 11th, 2001 (hereafter referred to as ‘9/11’) and the subsequent invasions of Afghanistan and Iraq in 2001 and 2003 respectively have alerted researchers in international relations to the role of ideological factors in the behaviour of states, something that contributed to the enrichment of the debate and opposed some fundamental assumptions of Western sociology, especially those relating to humanitarian actions based on rationality and social councils, and the associated view that the world is moving towards a common destiny of liberal democracy and market economy, overriding the self-specificities of peoples and cultural differences (Baylis, et al, 2011). Many researchers have tried possible analyses of reality and built theories from to enable a preview of variable events in international reality, and others used these models for intellectual and contemplative purposes in an attempt to extrapolate theoretical exchange, leading to a different understanding of reality and perception and overcoming the impact of the analysis of external behaviour with proposed forms and formats of relations and international transactions; this is the so-called war of paradigms. In addition, the most important reasons for the differences between these paradigms are due to the complexity of the field of international relations and the complex nature of these relations on the one hand, and the difference in perspectives and ideological motives from which each approach on the other. There is no doubt that the selection of work by the term â€Å"paradigm† is the most effective and beneficial, as the hallmark of this field is relative to these paradigms that do not live up to many researchers’ level of theory, but there are poles of paradigms to serve the interests and certain objectives which sometimes may not be available in scientifically objective conditions, and which facilitate the ideological framing of the general orientation of groups or individuals. Firstly, the theory of realism called for overcoming differences among nations through the international rule of law. The most prominent representatives of this trend, such as Morgenthau, considered that the international system is by nature chaotic and driven by a single law (Schuett, 2011). Realism has interests and is supported by historians. However, the theory suffers from uncertainty because it lacks universally supported definitions for example â€Å"power†, and it assumes that state officials act for national interests in accordance with the interests of power; if this is true, this indicates that the state is in a constant struggle (Brown & Ainley, 2000). Morgenthau was mostly concerned with his concept of power. The policy is determined in relation to the power, and aims to own and keep them and their development. The power is always the ultimate goal of the policy. For Morgenthau, sovereignty is authority over the thought or actions of other human beings; he accordingly rated different countries depending on their political objectives (Cozette, 2008). This category consists of four sections: rated countries seeking to adopt the status quo with any exposure to the existing arrangement; rated countries seeking to develop their strength, practicing a policy of imperialism; and states seeking fame. Three forms of power parallel these categories: to retain power, power development, and highlighting power. The classification uses Morgenthau’s concept of power in a relative sense, a classification that lacks rigour in terms of the definition of terms and reference problems posed by the application of this classification (Turner & Mazur, 2009). However, he also warned that common errors can occur when assessing power, resulting in the following recommendations: first, one should not deal with the power as an absolute concept, and should use a relative analysis; second, power should not be regarded as something acquired; and third, one should not restrict focus to one of the power components, rather all should be carried by the dimensions of this concept. Kenneth Waltz diverged from the realist school and added the experience of new realism in his development of the theory of international relations in his book Theory of International Politics (1979). His new concept of foreign policy is based on the understanding of the system and systemic dynamics, and not of peoples or countries, Waltz pioneered realistic visualisation alongside his focus on the study of manifestations of international economics, with the development of the theory of stability to maintain the status quo, when superpowers impose their concepts that are antithetical to some parties such as the initiative to establish neoliberal international financial institutions to support imaginable ideological outlooks (Waltz, 1959). According to Waltz, the main actors that unite on the basis of securing their survival are states. Neo-realism is an alternative vision. Waltz tried in his book to refine the theory of realism by searching for â€Å"essence.† The theory concerns the international system, and maintains this level of analysis as the only way to understand the actions of the actors who make up the elements of this system, which impose specific restrictions on acts. In this sense, Waltz does not have any hostile vision of international relations. The only issue of importance is the system; albeit other factors such as religion, psychology and internal politics and the economy are considered to some extent in a secondary capacity, he believes that the essence of international relations is located above the other factors. Moreover, the appreciation that the chaotic situation of international relations obliges states to pursue policies that are realistic renders the theory of Waltz a revolutionary one that abrogates a number of factors to permit a general theory of international relations. Waltz stresses on properties that are analysed at the level of the base units and conducts classification systems for example (Islamic, democratic) to enable the interpretation of international relations. Waltz claimed that the foreign policies of states are not the most important elements in the interpretation of international relations; opponents say that the g lobal system is the sum of the states and mutual decisions and actions (Waltz, 1959). The most famous example of the new realistic analysis was conducted by Mearsheimer (1990) on the future of Europe. The baseline of the scenario for analysis was the assumption that the end of the Cold War was absolute, and that the complete withdrawal of Soviet influence from Europe was imminent. It is noteworthy that in 1990 the dismantling of the Soviet Union could be a potentially destabilizing danger that could exacerbate the crisis situation and prospects of major wars for two main reasons: first, because the multi-polar system was less stable due to the increased diodes and the growing relations between states in the international system and the lack possible symmetry authorities, and miscalculations tensions and power; and second, because there was a change in conventional military force. Mearsheimer identified four scenarios based on nuclear deterrence: nuclear disarmament of Europe, which was not expected because of the fundamental role of nuclear deterrence in consolidating international relations; to maintain the status quo, which would raise a number of countries such as Germany or Eastern Europe, and could also precipitate an escalation reaction to their possession of nuclear weapons, and resorting to internal action against threats to other countries owning nuclear weapons; nuclear proliferation in the hands of bad management, which could cause an increase in the potential for conflicts in Europe; fourth, nuclear proliferation in the hands of a good management policy associated with the balance of power led some key countries (Mearsheimer, 2007). The latter was the solution proposed by Mearsheimer. This entailed the provision of nuclear weapons to Germany, based on a balance of power engendered by the United States and Britain transferring powers to Europe. His argument was based on the proviso that nuclear weapons are a stabilising factor and that Germany was seeking to consolidate its security. The criticism of Mearsheimer that can be addressed by specialists in the affairs of the institutions is that the policy of maintaining the status quo through organisations such as the North Atlantic Treaty Organisation (NATO) was entirely possible. The counterpoint to the realist theory is the liberal approach, which is thought to be the dominant paradigm capable of producing dimensional explanation essential to international relations, with the evolution of scientific and technological progress and economic shifts, which laid the foundations of the liberal intellectual paradigm, which emerged with the seminal pioneers of international law such as Jean Bodin (1552-1608) in his book The Law of War and Peace (1625). Pioneers of liberalism glorified personal freedom and inflated the status of the individual within the state and society and the rule of law against the caprice and tyranny they associated with states, a trend which continued into the era of Classical Liberalism during the 19th century, epitomised with regard to states by Richard Cobden’s argument that Free Trade engendered peace in international relations, and with regard to the individual by John Stuart Mill’s On Liberty (1869) (Grey, 1995). Modern neo-liberalism has outgrown the narrow framework of national sovereignty, focussing instead on the building blocks for international cooperation such as organisations and regional institutions supporting this ethos (Baldwin, 1993). One more recent development is that of the notable neoliberal Karl Doetsch, who moved from inside-loop integration to the role of communication and information between individuals and groups. However, other theories calling for a different vision about international reality cannot be overlooked, such as the theory of dependency developed by some thinkers concerned with Third World countries, in parallel with which political theories and academic attempts to explain changes in the international situation after the end of the Cold War emerged, which predicted the type and nature of upcoming global conflicts such as the notion of the end of history (Francis Fukuyama) and the clash of civilisations (Samuel Huntington), which reduced future conflicts to the spheres of religion and culture (El Anis, et al, 2010). In fact, no single claim has the rigour to encompass and comprehend all dimensions of the complex characteristics of world politics, and a wide range of ideas compete away from the traditional theoretical paradigms, and this competition between theories exposes the strengths and weaknesses of each, and identifies the necessary modifications to be made. In the process of decision-making in a rational manner, one of the logical operations follows a path that starts by defining the problem until a solution is reached, and revolves around the idea of ​​the role of individuals’ ability to increase their own personal benefit; this self-interest of individuals is held to collectively produce the public interest. (Cuban) Rationality is restricted to a basis dependent on personal impressions as well as control methods that are followed in making and implementing decisions. Before turning to the theory of rational choice, studying each of the conditions of the emergence of the concept and definition of the theory of decision-making is necessary. Decision-making theory scrutinises the comprehensiveness of the various elements that must be taken into account when analysing a specific policy, whether in general or in a particular moment; the theory works between these variables, but hypotheses do not necessarily require the decision maker to work on this basis, and it is perhaps more appropriate that the latter consider the decision theory of partial theories rather than the theory of a school if they are focusing on the political system as a whole or specifically on certain private units. Decision-making as an attempt to develop a systemic study of international politics began in the 1950s, led by Richard Snyder and Graham Allison, inspired by the international circumstances then prevailing. At the time, other theories appeared circumstantial and contingent to Cold War policies in the context of the international standoff between the Soviet Union and the United States of America and their allies. The Cold War was at one of its peaks during the 1950s, and led to the emergence of numerous critical scenarios worldwide, which erupted into proxy wars between the USA and USSR in numerous instances for instance the Korean War during the 1950s, and the Vietnam War during the 1960s, fuelled by the competition for military, economic or ideological influence between these two states. This led theorists of international relations in that period to find theories that kept pace with the tense reality of life, and thus came the theory of decision-making in order to determine who makes the decision taken and what frameworks affect relationships between states, and how crises can be managed. Richard Snyder focused his search of international relations on attitudes and reactions and interactions between states, and this theory converged with the theory of realism in some dimensions due to its common identification of the state as the main determinant in international relations (Krasner & Stephen, 1976). Finally, rational analysis has an important place in the analysis of strategic traditionalists who deal with the actors’ behaviours according to the data and plans calculated (military school) that deal with states as the actors seeking to achieve the greatest benefit at minimal cost ( ). This perspective of rationality was enhanced by Hans Morgenthau’s study of rationality aspects relating to the behaviour of states. Morgenthau stressed that countries collide externally and internal variables do not contribute to the external behaviour. The theory is linked in some forms to the stream of the political right, but the 1980s saw the emergence of a school of Marxism espousing the theory of rational free choice, which constitutes an example that there is no necessary link between theory and the political situation. It is clear that the theory of rational choice in the social sciences in general, which first appeared and grew up in sociology, but later separated into different fields of knowledge in the social sciences, had room for application in all the social sciences, particularly political science, and in particular relations in international decision-making foreign policy, and in the profit and loss theories, specifically game theory (Myerson, 1991). This means that the options for each of the parties to the game options and priorities, and in front of opportunities to choose alternatives available to them. However, every alternative is open to each party to affect the value achieved by the other players. If these choices are available for any player, they are available to all other players. This theory helps researchers, especially as they deal with the international strategic situation, in clarifying the alternative options before the decision-makers and helps them understand the problem and the ability to solve systematic analysis more deeply. Rationality in decision-making theory is based on determining rational behaviour, intended behaviour of decision-makers and which player can win. It does not address what route people actually take, and individuals may behave contradictorily and irrationally at times. The advocates of this theory used rational behaviour on the basis that it is most able to make the fittest theory of inte rpretation, and rational behaviour means that each player in international politics has a set of values ​​and goals and decides its policy accordingly, without errors. This is analogous to the analysis of sports, but this game theory is a method of analysis that provides evidence to choose the best route to work; states are required to look for the best ways to work and the attitudes and the results of this appear in the actions of others. The goal is to identify potential irrational acts that can and do lead to decisions and the most convenient work in order to achieve goals. Rational decision links the objectives and means thinking about the results, and rational analysis analyses the relationship between means and goals. Rationality provides full information in advance, so actors are able to stop their analysis when the results they expect are produced. However, the results of rational decision-making are not necessarily useful. It could be argued that one of the signs of an irrational decision is not using the information available. But we experimentally note that the decision is a rational decision in terms of the integration of the goals and objectives, including any tuning account of costs and benefits for explicit values ​​given, and states should take into account the various means at their disposal and also analyse and evaluate the results. In conclusion, neo-realism along with neoliberalism can be categorised as rationalist approaches in IR. While neo-realism is a concept of foreign policy based on understanding the system not the individual states, neo-realists cannot explain change in the system or in some circumstances predict potential dangers (Keohane, 1986). Neoliberalism refers mainly to economic liberalisation, and the facilitation of trade throughout the globe, with the onus on the development of the private sector. To this fundamentally economic programme, a vague concept of political freedom is appended much less forcefully than in Classical Liberalism (Doyle & Michael, 1986). 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